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Fluffer pets retail Wed JUL 11 2025
This is a branding project for pets’ clothing and retail brand FLUFFER. The start-up brand is looking forward to providing pet lovers with cheerful outdoor clothing for their fluffy friends and equip every fluffy ones their own unique accessories. The logo aims to convey the idea of friendliness, fun and caring nature.
The brand specifically requires a decent-looking yet fun visual identity. With slight iterations on the very classic font Optima, the logo introduces elegance and optimism, along with the involvement of paw print and bone elements that highlight the essence of the brand as pet lovers.
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