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PUBLICATION Publication Cover Design

ILLUSTRATION



 ABOUT ME
BEBORED (branding & identity)Tue DEC 9 2023

This project is designed against the usual approach of creating visually pleasing content and is meant for viewers to feel extremely bored.

*If you feel uncomfortably bored at any point while exploring this page, please immediately turn to my illustration projects for a different journey.













The central theme of this project asks the question: "Can boredom become the novel?" Here, the definition of the term "novel" can be interpreted as “must-have”, "essential", or "a number one need."

This project examines boredom as a rare capability in the future and explores its role in fostering personal growth. It targets the overstimulated society in which people gradually become exhausted from excessive novelty-seeking and speculates on a future scenario where people wish to be bored to maintain a tranquil mind.

Therefore, the lifestyle brand beBORED was therefore created to promote boring living for those who suffer from media fatigue and overstimulation. It provides support for people to immerse themselves in boring experiences and embrace boredom to the fullest extent.


KNOW MORE ABOUT NOVELTY SEEKING






Why a brand like this?

The project's initial interest in exploring boredom was inspired by Russell's philosophical reflections on hedonism and emptiness. It was further explored through research discussing the dichotomy between novelty-seeking and boredom.

Under the hedonistic influence of today's commercialized market, the will of the public’s desire to seek novelty has been greatly intensified, taking the pursuit of novels far beyond ordinary needs. This hedonistic trend instigates a stronger rejection of boredom, encouraging people to pursue novelty without restraint and fall into the vicious circle of addictive novelty seeking, jeopardizing their health. When d Discussions about the negative effects of novelty-seeking, tend to associate more with mental health issues and consumption habits. This project believes that the problem of over-indulgence can be seen as an evolving social issue.
















Is boredom really that despicable? Is it all but useless in the world?
The subconscious, profound rejection of boredom is the perception that this project
hopes to change. As more people become exhausted by their addiction to pursue novelty, taking action to stop seems extremely difficult. The unique value of boredom lies in its ability to serve as a 'stop,' which forms the basis of this project's aim to utilize boredom as a resistance to excessive novelty-seeking
.

HOW DOES BOREDOM BECOME THE ‘STOP’?



Brand position & purpose

A direct vision of promoting boredom, with a firm belief in resisting the overload of novelty. To awaken calmness and devotion through boring experiences.



Brand identity













Supplementary graphics were created but only used in the manual to minimize visual distraction and enhance the boring feeling of the project. 



Brand asset 1 - boredom manual






A BOREDOM MANUAL to introduce the value and benefits of being bored. 

page: 70 x 70 mm
Length: 2500 mm




















The formatting of this manual is an intentional method of prolonging the time in which viewers feel bored while reading, so that reading the manual itself becomes a way of experiencing boredom as well. Heavy text is a way to justify boredom.



Brand asset 2 - Boredom Handbook







A BOREDOM HANDBOOK showcases what boring living looks like in the form of a one-day schedule.

page: 75 x 102 mm
Length: 1200 mm



















The formatting of this book has vast vacant spaces so that flipping through or reading will experience pauses in time. It can be read as a book or as extended pages and from the back.



Brand asset 3 - Boring Event Schedules






`
Schedule of boring activities as well as Posters of brand events planned—sessions provided by the brand, open for sign-ups. 

size: 297 x 420 mm
Boring sessions include and not limited to watching paint dry; food without seasoning; queueing, etc. Posters are designed in the simplest way possible to eliminate distraction in context.










Audiences





 This project was initially tailored for the younger generation, as this group is most exposed to novel content and tends to experience over-stimulation to a greater extent. The development of this project has relied on various workshops and surveys that engaged their feedback and advice.












WHAT DO THEY THINK ABOUT THIS BRAND?


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